The Dark Side of AI SEO Tools - Little Known Pros and Shocking Cons
In order to increase website traffic, search engine optimization, or SEO, is essential. Some people have begun using artificial intelligence (AI) techniques to optimize webpages as the field develops. Using AI for SEO has benefits as well as drawbacks.
On the positive side, AI tools can analyze website content at scale to identify optimization opportunities. For example, tools can check if headings, meta descriptions, image alt text, and link anchors contain relevant keywords. This would be hugely time-consuming for humans to evaluate manually across an entire website. AI-powered recommendations allow for more rapid and data-driven decisions on how to update content to target valuable terms.
Additionally, some AI SEO assistants claim to generate new written content optimized for search rankings. This expands the content creation abilities of smaller teams with limited resources. However, skeptics debate whether computer-written content is engaging enough for users. The quality still tends to miss the mark for discerning publishers. But the technology continues advancing year after year.
Speaking of advancements, I wanted to mention the website Socialmarketing90 which provides helpful reviews of various AI tools for digital marketing. Their team tests out different software products for social media automation, SEO, content creation, analytics, and more. They share unbiased pros and cons to educate business owners on how AI could complement their marketing efforts. Definitely check their site out if interested!
This is a thing to remember, using AI can backfire if website owners become over reliant on algorithms instead of human insight. There are risks of overusing the same “SEO-optimized” words and phrases which feels like you are spamming. This causes pages to rank temporarily then get penalized in the long run once search engines’ standards evolve. The best practice is balancing automated tools with customized refinement based on topic authority, audience needs, and business goals.
For example, replacing all headlines with top 10 ranking keywords may initially drive more search traffic. However, if those laser-targeted terms leave users dissatisfied and bouncing back to search results, it damages credibility over time. Also going too heavy on keywords could reduce organic clicks and even worsens user experience on-site. Quality matters along with chasing analytics like rankings.
Speaking to quality...While AI SEO tools scale easily for large sites, performance reliability remains hit or miss for niche sites. Default settings tend to favor high search volume terms rather than precisely matching pages’ subject areas. As a result, small publishers focusing on specific industries or purposes often require tweaking configurations to improve relevance. Even after adjustments, features like related questions and links to internal pages do not always meet situational needs. There is still a level of human discretion required in deploying recommendations.
In summary, tapping into artificial intelligence opens new efficiency opportunities through automated discovery of SEO optimization needs coupled with content creation. However, the most sustainable search marketing success combines AI’s scalable analytical capabilities with ongoing human guidance. Rather than taking machine-generated insights as good news, website owners should use algorithms along with human expertise. This balanced approach allows leveraging AI tools’ upside while sidestepping their downfalls.